One small business; three kinds of partners
Canada was rated the number one place in the world to visit in 2017 but what does that really mean in terms of how many visitors will actually show up each year? Destination Canada, our country’s tourism marketing board, has shown that on the path to purchase: 80 per cent of the world has Canada on their dream list 39 per cent are seriously considering coming 11 per cent are starting to gather information 7 per cent have a detailed itinerary 2 percent are finalizing the arrangements and 1 per cent have booked a trip to Alberta. As a small business owner in the tourism sector, I ask myself what can our company do to increase the likelihood that more visitors will not only choose Canada but make Alberta their first choice. After more than a decade in business, I’ve…